What does a brand film cost in Germany? (2026)

What do Berlin studios charge for a brand film in 2026?

Most published prices for a brand film sit between €3,000 and €25,000, and complex productions start around €30,000.

In September 2026 we reviewed the websites of 13 production studios serving the Berlin market. Eight publish prices for their films, almost always as a "from" price or a range, and two offer online cost calculators. This is what they publish (the price pages are listed under Sources at the end):

Where studios say, these prices are net, before VAT. Treat any published figure as a floor for the scope described, not as a quote. One studio's online calculator, which it says is built from 28 of its own quotes from 2025 and 2026, puts its most common image film, with one to two shoot days, at €12,000–22,000 net.

What drives the cost of a brand film?

Time and people. Most of a budget follows the number of shoot and edit days and the size of the crew. Talent, music and rights come on top.

Equipment is rarely the big number: one studio notes that camera rental usually runs to a few hundred euros a day, the smallest line in a production. These drivers matter more (examples are published prices from the same studios):

Before you sign, read our guides to usage rights and buyouts and, if accessibility rules apply to you, accessible video under the BFSG.

What does that look like in a real project?

Single creative choices add whole lines to a budget. We don't publish client budgets, so here is the structure rather than the number.

For the release trailer of World Warfare & Economics (opens in a new tab), an independent strategy game, we wrote, directed and edited the trailer. We also brought in a film composer for an original score and cast a voice actor for the role. A library track and on-screen text would have cost less. Both were deliberate choices for a cinematic trailer, and each is its own line in a budget. The trailer drew strong views and real launch revenue.

For ADAM Audio's "In The Studio" interview series, portraits of producers, engineers and artists shot in London, Berlin and Vienna, we usually film with two cameras, and with three when two people are interviewed together. The number of people in the interview decides it. Same series, same brand, different cost: the third camera means more to rig and light and one more angle to cut, and every city outside Berlin adds travel.

What makes a brand film cheaper, or more expensive?

Decisions made before the shoot move the price most.

Cheaper:

• One clear goal, one decision-maker and an approved script before anyone films (how to brief a video production)
• One location, and only as many shoot days as the story needs
• Your own team on camera instead of actors, with their consent to appear in the film (opens in a new tab)
• Library music instead of a commissioned score
• Organic use on your own channels only
• Cutdowns planned before the shoot, so they are filmed for rather than rescued in the edit
• Enough lead time: one studio says short-notice productions cost more

More expensive:

• Several locations, cities or countries
• Actors and professional voice-over
• An original score or a well-known commercial track
• Paid ads, TV or cinema, long licence periods, wide territories
• Heavy motion design or animation
• Several language versions
• Script changes after the shoot

Why do quotes from different studios differ so much?

Because they rarely price the same film.

Two quotes for "a two-minute brand film" can assume different numbers of shoot days, a one-person crew or a full team, a library track or a commissioned score, organic use or a paid-ads buyout. Some include concept and script. Others expect you to bring them. Full creative from concept to final cut, as on our RIZZ launch film for Maxfusion, is a different job from filming a script you already have. Some prices are net and others don't say, so compare net with net.

To compare like with like, ask every studio to list:

• shoot days, edit days and crew size
• whether concept and script are included
• music: library, licensed or original, and for which uses
• talent fees and their buyouts
• usage rights: media, territory, duration, paid ads
• deliverables: lengths, aspect ratios, language versions, subtitles
• how many feedback rounds are included
• travel and expenses

Why doesn't myCreative.Pro publish a price list?

Because the questions that set the price are ones a price list can't ask.

Most B2B buyers would rather do this research alone. 67% prefer buying without a sales rep, according to Gartner (opens in a new tab) (March 2026). That is why this page gives you the market numbers first. Our own number comes after a conversation, because four answers change it more than anything a list could say: how many days, where, who is on camera, and where the film will run.

Every project is quoted after a free first call. We'd rather give you one real number than a list of "from" prices to decode. On the call, which commits you to nothing, we walk you through what we would make and what it would cost. The written quote usually follows within a day or two, longer when some costs need checking first.

Our three packages show the shapes most projects take, from short-form and social (Spark) to brand films (Studio) to campaigns and series (Production), and our process shows what happens after the call.

This is general information, not legal advice.

So what should you budget?

Based on published Berlin prices: €3,000–8,000 for an entry-level brand film, €10,000–25,000 mid-market, and from about €30,000 for complex productions. The drivers above decide where yours lands.

If you have a brief, or just a problem you want a film to solve, bring it to a free first call. We'll tell you what we would make and what it would cost. Let's talk