Insights

Straight answers about making video.

Costs, rights, process and tools, answered by a Berlin studio that has delivered around 200 videos.

For brands
What does a brand film cost in Germany? (2026)
Berlin studios publish €3,000–8,000 for an entry-level brand film and €10,000–25,000 mid-market. What drives the price and how to compare quotes.
23 Sept 2026 · 8 min read
Brands & agencies
Who owns your company video? Usage rights and buyouts explained
The creators keep the copyright. You get usage rights, and only for what you agree. What to put in writing, when you need a buyout, and a table to copy.
23 Sept 2026 · 9 min read
For brands
B2B interview and testimonial videos that actually persuade
They persuade when a real peer tells a specific story. How to pick the format and speaker, ask the right questions and turn one shoot into many cuts.
23 Sept 2026 · 8 min read
Brands & agencies
Event films: how to turn one event day into months of content
Decide the outputs before the event, film to a shot list built from them, and get sound and consent right. Then one event day feeds a year of content.
23 Sept 2026 · 8 min read
For brands
Accessible video under the BFSG (EAA): who must do what
The BFSG covers video on sites and apps where consumers buy or book. Pure B2B is generally outside it; micro-enterprises are exempt only for services.
23 Sept 2026 · 8 min read
Brands & agencies
How a video production works — plus a brief template to copy
A video production runs in six phases, from first call to delivery. What you decide at each one, a brief template to copy and a shoot-day checklist.
23 Sept 2026 · 8 min read
Brands & agencies
AI in video production: what it speeds up, what it can't replace
AI saves real hours on transcripts, logging and rough cuts. It doesn't replace the interview, the story or the final edit. Plus what the EU AI Act asks.
23 Sept 2026 · 7 min read
For brands
Recruiting videos: what works, how they're made, what they cost
Recruiting videos work when real employees show the team, the work and the hard parts. Formats, consent, one-day shoot plans and Berlin market prices.
23 Sept 2026 · 8 min read

Researched and drafted with AI assistance, reviewed and edited by Sunny Bar.